Program at a Glance

Time
Topic

8:30 - 9:00

Breakfast and Registration

9:00 - 9:15

Opening Remarks and Introduction of Keynote

9:15 - 10:15

Keynote - Debunk the Myth About Digital Copy Testing: Should I Be Worried About Not Testing Digital Ads?
Speakers: Joseph Chen, Vice President/Country Manager - Canada, ZappiStore, Luke Stringer, Brand Measurement and Research Lead, Facebook Canada, Paul Neto, Vice President, Digital and Media - Toronto, Kantar Millward Brown

10:15 - 10:45

How Crowd-Sourcing Data Provides Critical Market Insights NOW
Speaker: Christie Christelis, President, Technology Strategies International Inc.

10:45 - 11:15

Connecting a Fast Fashion Company With its Customers - The Customer Insights Journey at Groupe Dynamite Inc.
Speaker: Meliza Matos, Senior Market Research Specialist, Groupe Dynamite Inc.

11:15 - 11:30

Bio Break

11:30 - 12:00 Perceptions of Artificial Intelligence Among Canadians: Either You're With It or It's Against You
Speakers: Chasson Gracie, Director of Management Consulting, Sklar Wilton & Associates
12:00 - 12:30
The Future of Feedback: New Ways of Responding to Surveys
Speaker: Andrew Grenville, Chief Research Officer, Maru/Matchbox

12:30 - 1:45

Lunch

1:45 - 2:45

Keynote - Elevating the Insights Team: Marrying Choice Models With Business Data
Speakers: Steve Olsen, Consumer Insights Consultant, McDonald's Canada, Cheryl Hung, Director, Dig Insights

2:45 - 3:15

The Legal and Regulatory Environment for Research in Canada - What You Need to Know
Speakers: Greg Jodouin, President and Owner, PACE Public Affairs & Community Engagement, MRIA Government Relations Consultant

3:15 - 3:45

Application of Technology: Innovative Approaches to Data Collection
Speaker: Steve Mast, President and Chief Innovation Officer, Delvinia

3:45 - 4:00

Bio Break

4:00 - 4:30

Virtual Reality With Eye Tracking: Step Into the Future
Speaker: Anne Stephenson, Founding Partner, Explorer Research

4:30 - 5:00

Next Generation Idea Screening
Speaker: Frank Beirne, Director of Data Science and Technology, Dig Insights

5:00 - 6:30

Networking Reception

 

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